Anusha J

Data Analyst

Crio.Do•  March 2024 - Present•  Bangalore

1) Designed and automated a Performance Marketing dashboard by integrating Power-BI, Supermetrics and SQL-based ETL pipelines, leading to a 15% decrease in Cost per Lead (CPL) within 2 months. 2) Developed a lead segmentation framework using SQL and Power BI, identifying high-intent leads and improving sales efficiency by 30% through targeted engagement strategies. 3) Built an interactive website analytics dashboard with real-time tracking of user behavior, enabling A/B testing that resulted in a 22% increase in chatbot conversions by refining conversation flows. 4) Optimized SQL queries and indexing strategies, reducing data retrieval time by 40%, which significantly improved reporting efficiency for the Growth team.

Data Science Trainee/Intern

TIBIL Solutions•  February 2023 - February 2024•  Bangalore

Implemented K-Means clustering & predictive modeling, improving targeted marketing effectiveness by 10%. Preprocessed and cleaned large datasets using Python (Pandas, NumPy), enhancing data quality and improving model accuracy by 15%.