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Analytics Consultant
Decision Point Analytics•  January 2022 - Present
Worked on building Revenue Growth Management (RGM) Capabilities, including price elasticity, price-pack architecture, consumer & shopper insights, e-commerce digital shelf analysis, and portfolio optimization. • Assessed the competitive landscape and market structure, mapped market trends, occasions benchmarking, consumer segments, pricing analytics, and size of the prize for key categories. •Identified the business drivers, whitespaces, and revenue and profit pools, and suggested a portfolio basis profitability for Sports Drinks and Complete Nutrition categories. • Developed an assortment prioritization and value chain simulator tool to evaluate opportunity attractiveness.
Education
Indian Institute of Management BodhGaya
General Management, MBA•  July 2017 - March 2019
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