akshay kumar

Strategy Analyst Intern

Nummac•  June 2024 - January 2025•  Social Media Agency

Analyzed social media campaign performance using SQL and Power BI, identifying trends that boosted client engagement by 18% and reduced ad spend waste by 12%. Developed data-driven strategies for 5+ clients by conducting competitor analysis and market research, improving campaign ROI by 22%. Automated weekly reporting workflows using Power Query, reducing manual effort by 30% and enhancing team productivity. Collaborated with cross-functional teams to align analytics insights with client goals, increasing customer retention by 15%.