Tayo Kayode

Senior Manager : Product Management & UX

Castlery•  November 2021 - Present•  Singapore

Established the eCommerce Product Team (Product Management, UX Design), supporting 30% YoY revenue growth, 12% increase in basket size, and reduced bounce rates to 43%. Introduced the Voice of Customer initiative, integrating keyword & sentiment analysis to enhance product strategy and generate actionable insights. Managed Team of 4 PMs and 2 UX Designers overseeing the E2E Customer Journey. Rolled out Omnichannel solutions with Marketing Analytics & Retail Teams, resulting in O2O orders accounting for 8%-14% of revenue in Singapore and Australia.

Senior Product Manager

Tencent•  May 2019 - November 2021•  Bangkok, Thailand

Led product feature delivery and cross-platform expansion for JOOX, achieving 10% market penetration in SEA and driving user growth through targeted releases. Spearheaded cross-functional initiatives, collaborating with business, engineering, and data science teams to optimize user experience and implement data-driven improvements. Managed projects in an Agile environment, using Tencent's equivalent of Jira to translate product requirements into actionable Epics and Stories, enhancing collaboration and delivery timelines.

Regional General Manager

aCommerce•  April 2016 - March 2019•  Bangkok, Thailand

Launched Smartship, a Logistics SaaS to handle all last mile operations for aCommerce Clients in 4 countries across SEA. Launched and managed dropoff locations for C2C sellers in Bangkok improving efficiency and supporting local seller growth initiatives. Managed a Team of 4 across Thailand and Indonesia focused on Pickup & Last Mile. Directed regional operational strategies across 4 SEA markets, implementing automation to streamline 30% of eCommerce orders and reduce manual processing.

Regional Program Manager

Lazada Group•  July 2013 - April 2016•  Bangkok, Thailand

Lead Product Manager for Seller Center Thailand and Regional PoC for Seller Center. Automated Seller Payments, Reconciliation and Fees/Penalties impacting $30M+ in weekly seller payments. Built out Seller Center API Framework to support Regional Brand & Enabler Partnerships. Payoneer Integration to automate $3M - $5M weekly payments to Crossborder vendors. SAP Integration for Standardized Financial Reporting and support Tax Compliance.