Afnan Abdullahi

Data Strategy and Insights Analyst

PaySii•  May 2022 - Present•  Bloomington, MN

Generated comprehensive financial reports for executive decision-making, including insights on financial performance, customer acquisition, and market trends. Conducted behavioral cohort analyses, reducing customer churn rate by 30% and improving targeted marketing efficiency by 50%. Collaborated across financial, HR, and marketing departments to integrate data insights into strategic initiatives, resulting in an annual revenue growth of over 200%.

Research and Strategy Specialist

GHA•  December 2022 - November 2023•  Minneapolis, MN

Provided strategic insights and conducted qualitative research to refine marketing campaigns, increasing donor engagement by 40%. Facilitated technology adoption and software implementation, enhancing operational efficiency and staff competency by 20%. Designed and executed marketing materials that generated over $200,000 in funds, significantly supporting the organization’s humanitarian initiatives.

Research Associate

Freeman Lab, City, University of London•  January 2020 - January 2021•  London, UK

Researched synesthesia, specifically visually-evoked auditory response (vEAR). Conducted an online survey to study how visual stimuli can evoke auditory sensations and analyzed data to understand the overlap and interaction of sensory pathways in the human brain.

Research Associate

University College London•  January 2017 - January 2018•  London, UK

Assisted in studying neural circuits and behaviors in larval zebrafish. Supported the development and implementation of advanced microscopy techniques to monitor neural activity and employed optogenetic methods for precise neural control. Contributed to data analysis to elucidate the mechanisms by which neural circuits influence behavior.