Ritwik

Associate Product Manager

Crio.Do•  August 2023 - Present•  Bengaluru, India

Developed an AI-powered chatbot, increasing lead generation by 22%, reducing lead capture cost from ₹11 to ₹6.43, and achieving a 2.89% conversion rate. Designed and implemented a RAG pipeline with chunking to optimize data search, significantly streamlining processes and reducing operational costs. Led the design and launch of the Crio Masterclass initiative, developing a re-engagement ecosystem. Designed and implemented a scalable PPC Landing Page Ecosystem, custom-building landing pages aligned with ad campaigns to reduce bounce rates and maximize lead capture efficiency. Spearheaded a comprehensive website overhaul, increasing the traffic-to-lead acquisition rate from 7.09% to 16.84%. Developed an In-house AI-based Call Auditing Tool that reduced the cost of per-minute auditing from ₹6.25 to ₹0.14, and increased annual auditing capacity by over 200%. Conducted market research to identify a high-impact opportunity, leading to Crio.Do's first new major offering in two years.