Jahmar Gale

Data Analyst

ByteChek•  March 2022 - Present

• Collected and analyzed data from multiple marketing channels, discovered winning channels, and adjusted marketing strategy which led to an increase of 21% Month Over Month traffic to the company's website and social media. • Developed weekly reports and dashboards using Power Bi to present to executive stakeholders insights on the performance of various campaigns and provided recommendations based on data which led to a 10% increase in demand gen campaigns. • Defined Marketing KPIs for marketing campaigns, and analyzed campaigns for metrics such as demographics, bounce rate, and conversions in Google Analytics which assisted in Google ads retargeting and led to a 20% increase in conversions. • Used tools such as Power BI, Excel, Google Analytics, and SQL to develop reports to tell a story that is easily digestible across multiple teams.