Deepthi Binu

Business Data Analyst

Pragmatrix Technology•  August 2021 - Present•  Fremont, CA, Remote

• Gathered, cleaned, and analyzed data using SQL, Python, and advanced AI algorithms. • Executed A/B tests, hypothesis testing, and statistical analysis to drive insights. • Performed funnel analysis to identify and address customer journey drop-offs. • Developed predictive models to anticipate trends and outcomes. • Created interactive Tableau dashboards for actionable insights. • Translated business needs into AI-powered recommendations. • Maintained data integrity and implemented quality procedures. • Continuously sought process improvement opportunities. • Collaborated with cross-functional teams to align data initiatives with business objectives. …updating

Digital Marketing Strategist

YogaHero•  March 2019 - July 2021•  Germany, Remote

Experienced in data-powered marketing for B2B and B2C segments: ● - Leverages data insights for targeted campaigns ● - Manages end-to-end digital initiatives across platforms ● - Enhances online visibility and brand presence ● - Nurtures agency partnerships for seamless campaigns ● - Communicates insights for strategic decision-making ● - Monitors website performance and tailors strategies

Entrepreneurship

Dhrona Solutions | Zee Learn•  December 2010 - March 2019•  Chennai, India

with 8+ years of experience in helping businesses grow and succeed. Proven ability to: ● Develop and implement successful business strategies ● Leverage digital marketing and analytics to drive growth ● Optimise inventory and supply chain management ● Provide expert consulting services to retail businesses Key Projects: ● Managed a successful multimedia education business in partnership with Zee Learn Ltd. for over 8 years, serving 10,000+ students and facilitating job placements. ● Increased website traffic and sales for retail clients by 20% by implementing a data-driven digital marketing strategy. ● Reduced inventory costs by 15% by optimizing inventory management processes. ● Helped retail clients to improve their online presence and customer experience. ● Provided expert consulting services to retail businesses on a variety of topics, including digital marketing, inventory management, and supply chain optimization.