Crystal Le

Data Analyst - Mobile App Marketing

Alpha Math Education Inc•  October 2020 - Present

• Conduct competitive analysis and research , staying up to date on the competitive landscape • Set frameworks for measuring and reporting on ASO campaigns performance, and the impact on the user acquisition funnel and performance

Market Research Analyst

Digital-PI•  August 2020 - October 2020

• Conduct market research on AI SaaS market to determine potential products and services • Collect data from public sources, convert data into information into reports and presentations that drive strategy and action • Composed website contents based on marketing strategy

Data & Project Analyst

Lazada Viet Nam•  June 2016 - September 2018

• Designed and maintained daily performance-tracking dashboard for cross-functional teams • Gather and analyze data to evaluate performance and identify opportunities for improvement • Assisted other team members with SQL queries necessary to extract , transform, and load the data. • Executed end-to-end project express delivery (first 4-hour delivery service in Vietnam), including collecting business’s needs, monitoring project progress, data gathering, analysis, and communications of results.