NITISH ARORA

Research Intern

NITI Aayog•  June 2024 - July 2024•  Delhi

Studied the history and key components of India's logistics sector, focusing on critical areas such as transportation, warehousing, distribution, and supply chain management, and their economic impact on India’s GDP. Analyzed operational inefficiencies in transportation, ports, and storage infrastructure, with a special focus on the food processing and garment industries, highlighting key challenges and areas for improvement. Conducted a comparative analysis of India’s logistics sector with Germany and China, identifying infrastructure quality, efficiency, and cost structures contributing to higher LPI rankings, and provided recommendations for enhancing India's global competitiveness.

Marketing Intern

The Business Cafe•  July 2022 - July 2022•  Delhi

Increased social media engagement across multiple channels by 23.5%, measured through likes, comments, shares, and click-through rates, through the creation of visually appealing and engaging content using Canva and Photoshop. Developed and executed effective marketing strategies that contributed to a significant increase in brand awareness, resulting in a 31% growth in brand reach. Implemented targeted marketing campaigns that successfully acquired 150+ new customers, resulting in a 13% increase in customer base.