Neha Singh

Graduate Research Assistant

University of North Texas•  February 2021 - Present

 Designed & Implemented SEO strategy for Google ads for UNT, achieved an 11% increase in traffic and leads  Developed a new tab on the website for UNT Frisco https://frisco.unt.edu/programs/data-analytics  Performed sentimental analysis on students’ responses to get feedback on new course curriculum using NLP.  Implemented a predictive model to forecast PhD student enrollment for the next 5yrs, for the new PhD course  Suggested 4 best locations and 40 top communities near UNT Campus for residence, using a linear regression  ETL - Designed SQOOP jobs to process and batch load data into HDFS from diverse sources. Using the OOZIE scheduler, I created HIVE tables and updated them with newly ingested data from HDFS. Using SQL stored procedures, extracted department-specific student data and used Salesforce to manage module support activities.

Business Analysis Manager

Nutech•  August 2016 - October 2020

 Analyzed firm’s previous year key metrics to forecast next financial year targets which helped the stakeholders in decision making  Developed investment strategy, to optimize the resources consumption which led the company’s profit by 8%  Reduced waste in the manufacturing process by 10% by building hypotheses in collaboration with the client team and testing using statistical regression models  Experience in optimization, performance tuning of the SQL queries and monitoring existent metrics  Architect department performance metrics and evaluate KPIs for management to get business insights and to make informed financial and strategic decisions  Single-handedly managed nearly 25+ revenue streams from 10+ clients across 3 different countries  Client: Nestle, Reed Elsevier Lexis Nexus (RELX), Wiley, Oxford University, Cambridge University, Wolter Kluwer, Harper Collins

Marketing Analyst Intern

Uflex•  June 2015 - July 2015

 Analyzed P&L reports of top 10 firms by market cap in the packaging sector  Analyzed dataset of P&L in MS Excel and utilized various excel based formulas and functions (VLOOKUP, Pivot, HLOOKUP, Solver, What-if Analysis, Data Analysis) to compare and clean the data.  Reviewed and visualized the relevant and accurate findings by creating various charts and graphs, ad-hoc reports and reported weekly status and conclusions to the stakeholders

University of North Texas

Business Analytics, MS•  January 2021 - Present

- Artificial Intelligence, - Machine Learning, - Data Mining, - Big Data, - Data Warehousing, - Model-Based - Intelligence, - Foundation of Database Management System, - Data Visualization, - Business Process Analytics