Joey Burzynski

Chief Technology Officer

MarketKarma•  June 2012 - Present

As founder and CTO of MarketKarma, I oversee organic search strategy for all enterprise accounts and work to create innovative solutions to assist retailers in tackling their digital marketing challenges. Leading brands rely on our technology to manage their organic search presence, allowing them to extend their catalog and improve their visibility online. The results are clear: higher rankings, more traffic, and ultimately — more revenue. Notable clients: DistroMex, Eddie Bauer, GiftCardMall, Gold's Gym, GUESS, Livingston Lures, Marciano, Mavis Tire, PacSun, Ritter Dental, Sacha Cosmetics, Swanson Health, SPFM LP • Serve as lead for organic search strategy (SEO) for enterprise accounts. • Serve as lead software architect in MarketReach (SaaS) platform development.

Founder

CouponMate•  January 2011 - December 2017

CouponMate automatically finds and applies the best coupon for your purchase when you shop online. Get the latest coupons delivered automagically to your browser with CouponMate. CouponMate features coupons from over 100,000 stores, updated daily. Inspired by hours of frustration applying invalid codes, we're not just another coupon tool.

VP, Organic Search Strategy (SEO)

SearchDex•  January 2008 - December 2011

Served as lead for organic search (SEO) strategy and business development for key enterprise accounts. Notable clients: Ace Cash Express, Athleta, Banana Republic, Blockbuster, Buckle, CheapCaribbean, Diesel, Ebates, Fossil, Gap, Horchow, JCPenney, Old Navy, Oriental Trading Company, Piperlime, Red Envelope, Sacha Cosmetics, Smart Bargains, Williams-Sonoma • Served as lead for organic search strategy for key enterprise accounts. • Generated over $150M annually for clients directly via implementation of organic search strategies. • Generated over $5M in new annual revenues for SearchDex through program expansion and client acquisition.

Analyst, Organic Search Strategy (SEO)

SearchDex•  January 2007 - December 2008

Served as lead for organic search strategy on the JCPenney account. • Negotiated a 300% increase in annual client billings for SearchDex. • Architected a virtual taxonomy publishing strategy that allowed for algorithmic expansion (40X) of indexable, content-centric category pages • Increased annual revenue directly attributable to organic search from $20M to $100M.

Director, Organic Search Strategy (SEO)

Intertropolis•  January 2004 - December 2006

Architected software solution to automate publishing of niche content monetized through Google AdSense. Upon selection of seed topic and query, our solution was capable of rapid assembly (research, optimize, generate, and deploy) of search optimized web properties with contextually relevant content. • Generated over $2M annually in AdSense revenue